Global Experience | Portfolio

Previous Global Experience

Global brand work across Enterprise Holdings, supporting a major UK market push and ongoing EMEA delivery. I worked in-house for three years as a Senior Designer, translating big agency-led campaigns into high-performing in-house formats, multi-language assets, and scalable creative across multiple business lines. I’ve also delivered freelance work for global beverage brands including Asahi and Peroni whilst project managing work for AWS and Kalray.

At a glance:

Role: Senior Designer (with team leadership) + freelance client management including financials
Scope: Agency campaign reformats, localisation, messaging, internal projects
Brands: Enterprise Holdings (Enterprise, Alamo, National, Flex-E-Rent, Enterprise Car Club)
Timeline: 3 years
Region: UK + EMEA, multi-language

The Approach

Take large-scale, high-budget campaign direction and make it work in the real world.
That meant building a clear system for reformatting, messaging, and localisation so creative stayed consistent, fast to produce, and right for each market, channel, and business line.

Freelancer + Senior Designer

Senior Designer, in-house, with ownership across delivery and stakeholder alignment. I led the adaptation of agency campaign work into in-house toolkits and formats, brought stronger motion and modern digital craft into a small but high-output team, and helped raise the overall creative standard. I also managed other designers and helped interns learn and progress within creative marketing.

Rollout

Work delivered at scale across UK and EMEA, covering multi-language versions and multiple Enterprise Holdings brands. Output ranged from campaign reformats through to franchise, internal, and multi-business-line comms across brands like Enterprise, Alamo, National, Flex-E-Rent, and Enterprise Car Club.