Brand Campaigns

Over the last 2 to 3 years I have led creative across multiple seasonal price led campaigns and always on deal activity for cinch and Marshall. The work needed to move fast, stay consistent, and scale across channels while keeping messaging clear for customers.

At a glance:

Role: Creative Lead, CD + hands-on
Scope: Seasonal campaign, offer comms
Channels: Paid social, display, CRM, web
Timeline: 2 - 3 years of campaign delivery
Results: Consistent high volume campaign output across multiple offers

Context

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Campaign work sat at the heart of trading, supporting daily deals and seasonal peaks throughout the year. Creative had to flex across different offers and priorities without the brand feeling repetitive or messy.

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What I led

Creative Copywriting Creative direction

Creative Lead across campaign direction and delivery. I developed core concepts and design systems, set the standard for layout and messaging, and guided teams through reviews to keep output consistent and on brand.

I also managed designers across multiple briefs, directing workstreams and shaping final creative across cinch and Marshall. I stayed hands on throughout, from initial routes to production ready assets.

Why

Support trading moments all year and make offers easy to understand at a glance

How

Build a repeatable campaign system with clear offer hierarchy, strong layouts, and templates that teams could scale quickly

What

Seasonal campaign concepts, always on deal comms, template systems, and multi-channel rollout across cinch and Marshall

Outcome

A modular campaign system designed to flex across seasonal moments and daily deals. Built around consistent brand cues and a clear offer hierarchy so customers can scan quickly, understand the deal, and trust the message. Templates and rules were created to protect quality while allowing speed and volume.