• Robert Olley

Do You Know This Logo? 05

Think you know your brand logos? I've simplified some of the most famous designed logos to test your graphic design knowledge.

Here is some facts about todays logo:

  • The logo represents a German Company

  • They are known for making "The People's Car"

  • The logo was updated in 2019

  • First founded in 1937

My Thoughts On The Logo Design:

The logo is simplistic, easy to recognise and very well designed to suit not only the brand but the design of their product range and style. It sits well in position on their products and offers a clear identity to who the product belongs to.

The two letter abbreviation is used in the logo horizontally stacked to make light work of the brands full name. It highlights the point that logos don't have to be too literal and old fashioned, but a bit of creative thinking can link them back to the main name and overruling brand architecture.

If you haven't already guessed, today's logo was the well known "Volkswagen"

When comparing the older logo to the new one. You can see how it's just a simple design change, the whole visual style has been drawn back and made to feel smoother, more premium and in some way more purposeful. The older logo looked bulky; 3D edges with shading that darted the eye around the "VW" initials, which made it feel upon reflection; very manufactured and corporate. Yet I feel this was correct for their old direction.

Make sure to read my blog post about the Volkswagen Logo.

  • Find out why the simplified logo is a new trend and will spell changes in the automotive world.

  • Do you know what makes a strong brand? I explain the key elements to logo design for big brands.

Click Here To View The Post.

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"Design Made Simple" is my YouTube series which launched in January 2021. Each video helps you better understand graphic design whilst learning how to maximise your visual language.

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Rolley - Robert Olley

London based Graphic Designer

RG12 0WE, Bracknell, Berkshire UK


07768 821 290

Services & Skills

Design thinking, creating planning & management, branding, logo design, business design & improvement, social media design.