Center Parcs, the UK's leading short break holiday company, has recently undergone a rebranding process to update their visual identity and better reflect their brand values across Europe.
The new logo, which replaces the iconic tree symbol, features a stylised letter "C" to the left in a modern, sans-serif font paired with the "P" in similar fashion to the right, to create an icon for "CP" The brand's colour palette has also been refreshed, with a focus on softer, more natural hues.
According to Center Parcs, the rebranding is meant to reflect the company's commitment to sustainability and the natural environment. The new logo is inspired by the "organic shapes and patterns found in nature," and the colour palette was chosen to evoke the tranquility and relaxation of a holiday in the forest.
In addition to the new logo and colour scheme, Center Parcs has also updated their website and marketing materials to reflect the rebrand. The company's social media channels have also been updated to feature imagery of natural landscapes and outdoor activities.
Overall, the rebranding seems to be well-received by customers, with many praising the new look as fresh and modern. Center Parcs' focus on sustainability is also a welcome change, as more and more consumers are looking for companies that prioritise environmental and social responsibility.
It will be interesting to see how the rebranding affects the company's reputation and success in the future. For now, it seems that Center Parcs is off to a strong start with their new visual identity. This has got me wondering if their rebrand will also make it to the UK market.
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